The future of online advertising, interactive, social and customizable

September 30, 2010 by  
Filed under Shopping News

Logo Google Google wants the new Internet advertising is more “sexy.” This was made known at the Congress of Interactive Advertising Bureau yesterday. The paper, by Barry Salzman, entitled “ Display 2015: Smart and Sexy “, hinted how to estimate the search giant ’s future online advertising , and draws some interesting conclusions about the evolution that we see in it.

Although Google is best known for text ads, in recent months is investing huge efforts and resources on boost display advertising . And in 5 years will see a major change in these ads. 99% of the largest advertisers on Google and make some sort of online display advertising. Here are some predictions for online advertising in 2015:

  • 50% of video ad campaigns include , in which the advertiser pays for each viewing.
  • 75% of the ads have social elements. This means that users can comment, share them with your friends, subscribe, etc. through dozens of formats, pages, and social communities.
  • With the meteoric rise of the quota of smartphones in the world, mobile screens will be the primary concern advertisers.
  • While currently the click is the primary unit of measure online campaigns, be generalized 5 new criteria it possible to measure other aspects such as brand awareness.
  • Today on TV makes more money by issuing more ads. The online video advertising will change this trend . Google has been testing new video advertising formats, which has been called “TrueView”, which gives more flexibility to the user.
  • The online display advertising business generated about 50,000 million dollars . To give us an idea, according to a recent study by eMarketer, today the figure is around 8,600 million.

Online advertising is more than just AdWords …

I leave the full video of the presentation. Worthwhile.

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Foursquare, "marketing tool?

September 30, 2010 by  
Filed under Shopping News

Foursquare The problem with most social networks is that they need some time until they get a significant number of users (if they get) and start being interesting and attractive. It was not the case Foursquare, in record time (just over a year since its launch in mid-2009) has achieved than 3 million users . It is an application that is installed on the phones with GPS , and based on your location, lets you do “check-in” (indicate where you are) in any business, trade, park, landmark, concert, etc. Each “check-in” communicate with your fans or friends of Foursquare and you can also share it via Twitter and Facebook. The attractive part is that the user An easy way you can let your friends where you are

, especially if you are in a special place: the Eiffel Tower, Empire State, a famous football stadium, a museum …

Have left many small competitors in recent months as Gowalla or MyTown, even Facebook has begun implementing its “Facebook Places” with a very similar function, which

marks the trend of geolocation . Foursquare’s success is that he has a touch of “game” that has made it more attractive to users, and have a motivation to use every day, contrary to what happens to others who have more time as, for example, Google Latitude. When you “check-in sites, you get points, you unlock challenges, see who is around, read the recommendations from others who have been there … And if you are who else has been on a site, you automatically become in the “mayor” of that place. Is not it attractive? :)

Foursquare Geolocalización

It’s the perfect combination of social networks and “real world.” Although at first may seem very trivial, just a game,

is an important source of information for both sides , both consumers / users and brands / companies. This has just begun. Big brands like Domino’s Pizza and Starbucks have begun to offer users of these services. If someone is going 4 straight days and have a coffee, Day 5 takes it free. Is a different way to reward the loyal customer , bonding and physical presence with social networking and encouraging step to provide its achievements to their friends.

Some analysts are skeptical about the future of marketing based on geolocation. However, another large segment believes that we must pay attention and begin to invest in this area. Personally I think this is likely to change much in the coming years (”months?), But

who knows the tools and has already done some experiments, take a few steps ahead of competitors who join later. Little to lose and everything to gain.

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  • Tricks to be higher

    September 30, 2010 by  
    Filed under Shopping News

    Tips to look taller, for those who want to use clothing to project a more stylized, and it is so easy with some changes in the way they dress. Today, few things are impossible, and as you have shown in many of the tips and tricks that every day we bring you, with all the good that is the makeup and clothing, it can look as much as you want.

    To look taller, you should avoid the use of pants or skirts that are pleated bumps on the abdomen because it reduces the size, visually. If you like monkeys and skirts but are short, choose fabrics that are soft and very fall, because the thick fabric harsh reduce your appearance making you look even more short and plump. Attentive to the length of skirts and dresses, if you use long you will be even shorter than you, so above the knee is your thing, of course if you’re in your weight and your legs look good. Leave long skirts to high with no problem with length.

    Image: House of Holland Spring Summer 2011

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    Bicycle wheels hearts

    September 28, 2010 by  
    Filed under Shopping News

    Spread Your Love - Ruedas Bicicleta

    I continue with my new cycling when the other day announcing a cyclist SEIL Bag backpack for the bike can move safely through the streets, today I bring you a new very heart where love swarming everywhere … following the outline of the wheels of your bike .

    This time the theme is the tires, bicycle tires and inner tubes because yesterday I had to approach a mega sporting goods store to buy the camera from my bike since last Tuesday that is punctured. While I fell into the purchase of the typical bicycle wheel, do not rule in my next election customize my cycling (my dear Lola), with these tires as original nor dared Michelin doll design.

    ‘ Spread Your Love ‘is an original accessory you can add the tuning your bike . It is embossed wheels of hearts. We do not know if the designer wanted Hamed Kohan foster their love of cycling through this product ‘Spread Your Love’ or just break the typical sober style of bicycle wheels.

    ‘ Spread Your Love ‘ is a bicycle wheels original They try to follow your path who love you, those who are challenged by this line of hearts. Bicycle wheels ‘Spread Your Love “ are available in several colors: black, fuchsia, green, blue and yellow.

    Give a colorful touch to the

    wheels of your bike with ‘Spread Your Love’ and brings love wherever you go with these hearts cyclists.

    Track : Design Room

    The author of this article belongs to Yes, I know


    bicycle wheels hearts


    The best stores to buy modchips Internet

    September 27, 2010 by  
    Filed under Shopping News

    Now you may have been the boom of modchips for other methods, but a few years buy modchips was quite common, thanks in part to modchips for Xbox and PlayStation 2. Emerged physical stores that sell modchips engaged in “estrangis” and you install them on your console, but what proliferated, no doubt, were the online stores that sold the modchips. All these shops still exist and most have increased their catalog of accessories for consoles such

    What are they and what I can buy modchips

    Las mejores tiendas para comprar modchips en Internet
    Well, if there is some other explanation lap What are the modchips . The modchips are just that, a chip that allows us to modify our console to load software backups and home . Have been used since ancient times almost (PlayStation, for example) and has now left a little aside in favor of other methods. For example, today, buy what is a modchip in the full definition of the word, is only feasible for the Nintendo Wii.

    In the case of Xbox 360 which is commonly used is to modify the firmware of the DVD player, in the Nintendo DS using a specific cartridge, with the PlayStation 3 has recently become a method of connecting a special USB flash drive while PSP to use various methods depending on the firmware of the console. In any case, if we change our console and we have to buy something, sure we can buy at these stores if that “something” is for sale.

    So, we see a small selection of which are, for me, the best shops to buy modchips and accessories for consoles Internet:

    1. SatKit

    Las mejores tiendas para comprar modchips en Internet SatKit is of the oldest and famous at this: for a long time was the page to which everyone resorted when they had to buy something related to your console. Their catalog is not limited only to modchips and accessories but also have many other things such as memory cards, accessories for the iPhone and MP3 players mobile phone accessories … just about everything you can find useful and which are not often found in other stores. It is noteworthy that allows payment by credit card or debit card and also PayPal. In terms of shipments, used three courier: Tourline Express, DHL and UPS.

    2. Divineo

    Las mejores tiendas para comprar modchips en Internet Divineo can may seem now a shop with a design that was previously not attractive but not nearly as well. Before I was a dark and crappy design but that would not interfere, in any case, his work as a shop because it is excellent. Now they have left a little aside the sale of modchips, but we can still find along with many other things, toys, figurines, stuffed animals, USB gadgets, accessories, welding, car accessories … A catalog for a store wide present in several countries , but against it is noteworthy that only allows payment via Internet by credit card or debit Visa and Mastercard.

    3. Blue Disco

    Las mejores tiendas para comprar modchips en Internet Disco Blue probably will sound a lot but not for selling modchips, but the sale of Consumables Optical , ie, CD and DVD. However, its catalog is not just that much less. The clearest example is that on the cover of your website we can find the so-called PS Jailbreak for PS3 (to 99.95 euros by the way) and a lot of hardware (cables, hard drives …) … and even have a figures section to either anime, movies or television. Blue Disk should be noted that give away coupons according to the volume of your purchase (purchases over 20 euros, 2 euros in the form of coupon, for example) applicable to the next purchase so frequent-purchaser is pretty good.

    4. Alechipe

    Las mejores tiendas para comprar modchips en Internet The from Alechipe is a special case because even though in their own web domain indicates that the store sells chips, this is not their core business even close. In fact, Alechipe stands out as one of the few stores that also sell modchips is responsible for repairing their own consoles , saving trouble of doing it ourselves if we have no idea. And its catalog is also noteworthy: it has everything. To get an IDEA, has to toner cartridges, original or compatible, and their respective charges. Work with Chrono MRW Express and also to allow payment via PayPal or have support via chat during opening hours of the store.

    5. Coupe

    Las mejores tiendas para comprar modchips en Internet The name is misleading Coupe, thinking that only sell chips because even in a time before this were so, now his business has diversified enormously. Still selling chips but represents a very small percentage of all articles of the page . Unlike others, Coupe sells something to video games for consoles, in part, contrradictorio when facilitating the sale of modchips to load backups. Stresses in particular that offer the possibility of repairing or modifying consoles such as Xbox 360 for 56 euros but is only available in the physical store, located in Valencia, Barcelona and Madrid.

    6. All Consoles

    Las mejores tiendas para comprar modchips en Internet All Consoles, defined itself as “the gaming superstore” is that, a shop where you can find anything related to our console, from modchips to parts or the ability to make repairs. Of course, with games (they have about 100 of Nintendo Wii, for example), figures, memory cards … everything. However, as attractive are its shipping and are for just 1.99 euros for Spain and Portugal where the urgent dispatch of 24 hours, valid for games of any value, but may add anything for the same price.

    7. Spain Sellers

    Las mejores tiendas para comprar modchips en Internet Spain Sellers is based on the premise that in maximum 48 hours you’ll have your order at home , but of course, only those products that are in stock. His shop is pretty basic as far as design is concerned, sure you’ve seen one with a very similar design in which only varies the header. The store, operating since February 2008, focuses mainly on accessories for consoles (mod chips, controls, spare parts, etc …) taking vidoejuegos only for PS3 and Xbox 360. And if you live in A Coruña, you can collect your order free of the physical store.

    8. DSFlash

    Las mejores tiendas para comprar modchips en Internet And in the midst of all these general stores, you are missing a specific shop. DSFlash is, a shop focused primarily on
    the Nintendo DS
    and there are different ways to load backup games. In fact, so special that if there is anything new on the scene of Nintendo DS, report it with a message on the cover to make it look wide. And, of course, do not forget other consoles like Xbox 360 or Nintendo Wii, but at a much more modest than other stores. If you are making an important order of 150 euros, shipping is free.

    9. Enuc

    Las mejores tiendas para comprar modchips en Internet With a unique design, Enuc is presented as a Store multi which sells all kinds of computer hardware (power supplies, cases, mice, keyboards), also facilitating the release of products for mobile phones. At first glance, Enuc nothing special compared to all the other stores I mentioned above beyond its distribution or discount coupons according to the volume of purchases. Typical store that has the little benefit payments through PayPal and using Seur as messaging for the shipments, by product shipments may become free as is the case of PS Jailbreak for PS3.

    10. Microcube

    Microcube also has a fairly typical, minimalist design, your options are very limited, menus … you could say that the web is almost devoid of order. The products are categorized but for consoles, if we see all the products of a console, the Nintendo Wii for example, we will see all the Las mejores tiendas para comprar modchips en Internet no possibility to organize products by subcategory (accessories, modchips, etc). However, the really interesting Microcube is that today, with all products with free shipping so the same product can be cheaper than another shop but Microcube catalog is more limited.

    OK, so what is the best store?

    It is difficult to answer such a question, the first two,

    SatKit and Divineo, have some prestige on the Internet and its catalog certainly matched our expectations that is completed by a quality – attractive price. But if you are looking for specific products we can try any of the stores offer free shipping (Microcube) or low price, as is the case with all consoles.

    However, we can find

    same product at different prices, with a significant difference depending on store-in , hence it is interesting to compare the different stores I mentioned above. And of course, other factors come into play, as is the case you have any favorite messaging (some use Seur, other MRW … while others opt for more unknown courier) or a payment method that we like especially, as is the case PayPal, which prevents publish our data on the Internet.

    The author of this article belongs to Yes, I know


    The best stores to buy modchips on the Internet


    Nikon D700: feel famous

    September 27, 2010 by  
    Filed under Shopping News

    A little over a year, Nikon launched this exciting campaign for the D700 camera on the subway in Seoul (Korea). It never hurts to remember old hits :)

    Is a spectacular poster Interactive installed in a major metro city. Show a group of paparazzi-size , crowded, camera in hand, ready to fire with its goals to the celebrities who pass through the carpet. However, in this case the famous “shift” is nothing more than a traveler , an ordinary citizen passing by the poster. At that time, the passenger is blinded by lots of flashes as they passed the ad. Impossible to go unnoticed. Superstar by accident, the traveler will then follow the red carpet … directly to the store where you can purchase the Nikon D700. Mission accomplished :)

    Nikon D700 en el metro de Seú

    Via TheCoolHunter

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    Accessorize accessories Russian doll collection

    September 27, 2010 by  
    Filed under Shopping News

    Accessories Accessorize Russian doll collection, all know these beautiful Russian dolls, not at all like dolls from around the world, those are round, with a full face showing no emotion of laughter or sad, because these dolls convey calm, relax, and are obviously one of the attractions of Russia.

    These Russian dolls that come as beehive, you pull one another, the same wrist in various sizes, and are so lovely, inspired the Accessorize Rusian Doll Collection, with beautiful accessories with the image of a doll Russia, in soft colors in beautiful designs and Accessorize is equal to that cute accessories, see.

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    0.2 unionism

    September 27, 2010 by  
    Filed under Shopping News

    These past few weeks (and I imagine that the next) we moved my company work in the morning. Engaged in a merger are the unions and employers negotiating new working conditions that result from the merger of several companies.

    And I thought this would be different. The union information comes in dropper and also with huge delays. The first day of trade unions have called a meeting and looked at the technological equipment of the shop stewards: iPhone 4, iPhone 3, Androids high-end, high-end netbook. In view of such equipment, imagine that we would be informed of meetings with management in near real time. A Twitter account, a Facebook page, where you can fill out quickly and fast as proposed by the employers and the compensatory measures proposed by the various unions.

    Iluso, at best we get is a few e-mails sent as soon as 24 hours late. But hey, maybe the best bargain is the secret. But I do not know because they must negotiate on my behalf and I do not know until the end that they are negotiating. May be so intense that the meetings can not take time or to a poor twit, they leave them so tired they can not update the status on facebook, or even write a summary on the blog.

    But what is unforgivable and is not using feedback systems (feedback I’d say a guru). We have some union representatives who voted more than three years. At that time there was no situation similar to that being negotiated in sight. And nobody thinks about what he would consult us now. At best, they call a face meetings where they talk a few. Technology moves much, it costs nothing to set up a forum and people to discuss and talk with their union representatives. Conducting surveys on the network. It is so hard to be transparent and listen to you have voted.

    In the end the conclusion is that our unions are still living in the past century, forgiveness in the ancestor, ie in the nineteenth century, and the employer if you are in the XXI century, then leave us in the negotiation. Because obviously, those most concerned also that we know nothing, are the bosses, and so old-fashioned attitude of the unions, because they get so much easier.

    And the other day talk about the strike.

    Natural mask for longer eyelashes

    September 27, 2010 by  
    Filed under Shopping News

    Natural mask for longer lashes, and we have recommended some tricks to make eyelashes grow longer and look simply ravishing, and now we bring you a natural mask works, and whose results are from that start doing this consistently.

    Each night before bed, mix a little olive oil with a little Vaseline with a brush of an old mascara previously cleaned up leaving no traces of skin, apply the mixture of oil and petroleum jelly on the lashes, gently and let stand overnight. The results are spectacular.

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    Uvinum launches Uvinum Privée, a private club wine shop around

    September 27, 2010 by  
    Filed under Shopping News

    Uvinum lanza Uvinum Privée, un club privado de compras alrededor del vino

    Even today, September 27, 2010, our friends Uvinum have launched Uvinum Privée . A combination between private club shopping and live shopping (MeQuedoVino style) designed to provide to any wine lover the most exclusive discounts and sparkling wines from the best wineries

    .

    Uvinum Privée is an innovative service that aims to provide both the wineries as we, consumers, a place to discover and buy wine and sparkling wines and other products related to the world of wine, with the best market prices. More specifically, the key objectives Uvinum Privée are:

    Uvinum lanza Uvinum Privée, un club privado de compras alrededor del vino Unique Discounts up to 60% on the best wines and sparkling, with a firm commitment to always offer the most exclusive in terms of product and price. In addition to wines and sparkling wines, users can discover opportunities for other products and services related to the world of wine.
    Offer a g Uvinum lanza Uvinum Privée, un club privado de compras alrededor del vino ran wine selection of the most renowned wineries and the discovery of new breeding both Spanish and foreign wines.

    Uvinum lanza Uvinum Privée, un club privado de compras alrededor del vino Offers a limited duration in time and with a maximum available stock . Offers are valid for two or three days and there is always a maximum number of available products. Once it is exhausted, the user can no longer buy more.
    Provide a Uvinum lanza Uvinum Privée, un club privado de compras alrededor del vino high quality service . This is an important point, although it is clear that most services are born with this goal, but knowing the Uvinum friends, certainly make every effort to make it happen.

    On the other hand, for the wineries is a new opportunity to sell online and gain visibility into the network, focusing on wine lovers who already use

    Uvinum or who may be following the launch of this buying club.

    Since I had talked before the

    Uvinum , they even did an interview with the founders of Uvinum in Doovive. I also talk about its internationalization as well as its first investment round. And today the news is the Uvinum launch Privée its new service for finding the most exclusive discounts on wine. What will be next?

    The author of this article belongs to Yes, I know


    Uvinum launches Uvinum Privée, a private club wine shop around



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