The future of online advertising, interactive, social and customizable
September 30, 2010 by Cheap gift
Filed under Shopping News
Google wants the new Internet advertising is more “sexy.” This was made known at the Congress of Interactive Advertising Bureau yesterday. The paper, by Barry Salzman, entitled “ Display 2015: Smart and Sexy “, hinted how to estimate the search giant ’s future online advertising , and draws some interesting conclusions about the evolution that we see in it.
Although Google is best known for text ads, in recent months is investing huge efforts and resources on boost display advertising . And in 5 years will see a major change in these ads. 99% of the largest advertisers on Google and make some sort of online display advertising. Here are some predictions for online advertising in 2015:
- 50% of video ad campaigns include , in which the advertiser pays for each viewing.
- 75% of the ads have social elements. This means that users can comment, share them with your friends, subscribe, etc. through dozens of formats, pages, and social communities.
- With the meteoric rise of the quota of smartphones in the world, mobile screens will be the primary concern advertisers.
- While currently the click is the primary unit of measure online campaigns, be generalized 5 new criteria it possible to measure other aspects such as brand awareness.
- Today on TV makes more money by issuing more ads. The online video advertising will change this trend . Google has been testing new video advertising formats, which has been called “TrueView”, which gives more flexibility to the user.
- The online display advertising business generated about 50,000 million dollars . To give us an idea, according to a recent study by eMarketer, today the figure is around 8,600 million.
Online advertising is more than just AdWords …
I leave the full video of the presentation. Worthwhile.
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Foursquare, "marketing tool?
September 30, 2010 by Cheap gift
Filed under Shopping News
The problem with most social networks is that they need some time until they get a significant number of users (if they get) and start being interesting and attractive. It was not the case Foursquare, in record time (just over a year since its launch in mid-2009) has achieved than 3 million users . It is an application that is installed on the phones with GPS , and based on your location, lets you do “check-in” (indicate where you are) in any business, trade, park, landmark, concert, etc. Each “check-in” communicate with your fans or friends of Foursquare and you can also share it via Twitter and Facebook. The attractive part is that the user An easy way you can let your friends where you are
, especially if you are in a special place: the Eiffel Tower, Empire State, a famous football stadium, a museum …
Have left many small competitors in recent months as Gowalla or MyTown, even Facebook has begun implementing its “Facebook Places” with a very similar function, which
marks the trend of geolocation . Foursquare’s success is that he has a touch of “game” that has made it more attractive to users, and have a motivation to use every day, contrary to what happens to others who have more time as, for example, Google Latitude. When you “check-in sites, you get points, you unlock challenges, see who is around, read the recommendations from others who have been there … And if you are who else has been on a site, you automatically become in the “mayor” of that place. Is not it attractive? 
It’s the perfect combination of social networks and “real world.” Although at first may seem very trivial, just a game,
is an important source of information for both sides , both consumers / users and brands / companies. This has just begun. Big brands like Domino’s Pizza and Starbucks have begun to offer users of these services. If someone is going 4 straight days and have a coffee, Day 5 takes it free. Is a different way to reward the loyal customer , bonding and physical presence with social networking and encouraging step to provide its achievements to their friends.
Some analysts are skeptical about the future of marketing based on geolocation. However, another large segment believes that we must pay attention and begin to invest in this area. Personally I think this is likely to change much in the coming years (”months?), But
who knows the tools and has already done some experiments, take a few steps ahead of competitors who join later. Little to lose and everything to gain.
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Tricks to be higher
September 30, 2010 by Cheap gift
Filed under Shopping News
Tips to look taller, for those who want to use clothing to project a more stylized, and it is so easy with some changes in the way they dress. Today, few things are impossible, and as you have shown in many of the tips and tricks that every day we bring you, with all the good that is the makeup and clothing, it can look as much as you want.
To look taller, you should avoid the use of pants or skirts that are pleated bumps on the abdomen because it reduces the size, visually. If you like monkeys and skirts but are short, choose fabrics that are soft and very fall, because the thick fabric harsh reduce your appearance making you look even more short and plump. Attentive to the length of skirts and dresses, if you use long you will be even shorter than you, so above the knee is your thing, of course if you’re in your weight and your legs look good. Leave long skirts to high with no problem with length.
Image: House of Holland Spring Summer 2011
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