Alexa Chung, a brand new Lacoste

It is certainly fashionable girl, just 25 years the model and Alexa Chung is quite a trendsetter, so it is not surprising that firms are the Rif for image campaigns.

After posing for Pepe Jeans, Lacoste Fragrances now who has been hired to serve as ambassador for her new perfume, coming to Spain this fall.

And the girl seems delighted with the expectation it creates: “I’ve always loved the young and carefree image of Lacoste and I find it very exciting work in the new season.”

Alexa has also designed its own collection of clothing for U.S. department stores and the signature Mulberry Madewell has put its name to one of their bags. And continue to shake Kate Moss!