Platforms step on strong this season

Season after season we have been watching as the heels of the shoes are going to grow, but the fact is that some measures have already achieved … A stroke of architectural forms, the air and futuristic action impossible now add that there is a huge platform for it would like the drag queens of the Ibiza.

We have seen in the boots of Stella McCarthy, in sandals Giambattista Valli (our favorite) and almost all of Versace shoes, but the signatures have abused more of them have been Celine and another Louis Vuitton hours conservatively, that this time is desmelena with some platforms that seem rather scaffolding.

The short are in luck, and we must recognize that are original, although not seem very comfortable …

Seen in Vogue

The Beach Boys' Christmas Album (LP Record) newly tagged "santa"

Spanish cities to visit

Those who leéis magazine Todopapás know that there is a section near the end where we talk about different Spanish cities to which we can travel.

It is a very useful information for making plans for the holidays or for any output at the weekend. In the journal Current November speaks of Santiago de Compostela, but many others have commented earlier.

I am a list and he said the link so you can access this information in digital format, which is on the web Todopapás:

CADIZ: http://www.todopapas.com/contenidos/viajar/CaDIZ-1049.html

SANTANDER: http://www.todopapas.com/contenidos/viajar/Santander-1175.html

BARCELONA: http://www.todopapas.com/contenidos/viajar/Barcelona-1095.html

VALENCIA: http://www.todopapas.com/contenidos/viajar/Valencia-1131.html

VITORIA: http://www.todopapas.com/contenidos/viajar/VITORIA-958.html

OVIEDO: http://www.todopapas.com/contenidos/viajar/Oviedo-956.html

Well, there you go adding more links in different Spanish cities in case you have to go making plans for Christmas or some of the festivities that lie ahead in the coming months.

And besides, if you are interested in any particular case, you can discuss it and see if it is possible to talk about it. Send your comments.

Julianne Hough Holiday Collection 2008 – NBC Sounds Of The Season Includes Sounds of Christmas (Instrumental) / Jingle Bell Rock / Feliz Navidad / It Wasn't This Child / Mary Did You Know / Santa Baby / Rockin Around The Christmas Tree / Christmas Memories / Have Yourself A Merry Little Chrismas (Audio CD) newly tagged "santa"

Cowboy Santa with Reindeer sings Christmas song newly tagged "santa"

Speed Racer Hot Wheels Huge Cars with 4 Movie Sounds! – Big Sounds 2-Pack (Toy) newly tagged "santa"

A Special Place for Santa newly tagged "santa"

The role of Internet in the economic crisis

The Director General of Google Spain, Javier Rodriguez Zapatero, has completed his presentation with an item of interest: the crisis. Although he himself has put that title now, rather it has sought from the effect of the economic crisis in the use of the Internet.

As always reflected in the textbooks of marketing, you have to understand the crisis as a great opportunity . In this blog we have already seen some examples

The crisis caused great changes in consumer at their priorities in their ways. But also leads in the companies called “paralysis Stage” . This “paralysis” refers to the precaution with the active marketing managers of most companies to this new situation changes: “Just in case, I’m going to cut everything (investment intentions), and next year we’ll see. “

However, forecasts are optimistic for the Internet sector. Along with the television theme, Internet is the only way in which he is expected to increase advertising investment, around 20%.

In a context of economic crisis, the Internet will be safe for consumers.

• A lesser economic capacity represents the tendency to spend less
• Consumers spend more time at home and on the Internet
• Before making any purchase, the consumer will compare and consult more on the Internet

Companies that have In response to this new consumer behavior :

• It changes the model of purchasing
• The consumer gets more demanding and selfish, and compares more products and services before buying it, and will not forgive failures
• A good product / service will mean success
• If our product / service is not good, I will discuss in the forums and websites of comparative, and we will be further harmed

Companies should invest in :

• Align bid to this new environment
• Know and analyze changes on consumers, constantly
• Restructure the marketing mix
• Background and redesign the distribution channel

In times of crisis, it is even more important optimize the most of our advertising investment . In this sense, the Internet is a great opportunity as a means:

• It is measurable. This is the medium that gives us more facilities to analyze the ROI
• Large capacity of segmentation. It allows us to address with some accuracy to our target audience
• Full Control of the budget, practically in real time
• Flexibility

TIPS for times of crisis:

1. Give special attention to our value for money. The consumer will visit 8-10 pages to compare different products, services and prices before deciding. It is important that we have a balanced supply.
2. Make changes in product mix .
3. Perform selective communication. The world is fragmented: TV channels and radio theme, vertical portals …
4. Maintaining a balance between short, medium and long term. Having in mind all the time and not think solely in the now, to not lose the north.
5. The users / consumers come first, the most important thing. Now more than ever.
6. Do not forget the brand. It is our personality, and now more than ever, the consumer perceives these added values that are not on our competitors.
7. Innovation and creativity. It is important not to stagnate in “this is what works.” Who innovate and risk has many chances of success. Of these last two points has also been mentioned in this blog

And with this, it has closed the opening Keynote Forum OME, among the applause of a packed auditorium of the World Trade Center in Barcelona.

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