Buy online … how to identify a secure online store?
January 8, 2010 by Cheap gift
Filed under Shopping News
It’s Saturday afternoon. You hear the cries of people in the queue, the last and endless line of this nth afternoon at the mall … wait, no, the penultimate line, yet the lack of parking, traffic jams after leaving the center. In short, this is the last, the last purchase that puts the culmination of my stressful afternoon shopping at the mall … but anyone that has it, in fact anyone mad but then there’ll be another Saturday of shopping in the afternoon, always repeat, I must be masochistic. Phew … it’s hot here! If you try to sneak a smartass, and I do not answer my adrenaline level, so it better to stay quietly .
¡ Damn! Oh noooo, I just remembered … the parking was full, I have to kick three blocks with all the bags, get my wife (do not know where she is) and all this watching my two boys down the road. Above my car illegally parked. It took an hour to find a place, now only remains for me to pray that I have not been fined … ugh, that migraine, I need a couple of aspirin … one afternoon and have it either, maybe that’s what has led to three people to shop at online stores, benefiting from its advantages .
You should try it … It would be no traffic jams to get to the mall, searching blindly for items at the best price (after you find it and do not have your size), the burden of the testers and the long lines at stores, …
Buy Online , and not the car you take but you prepare a cafe chocolate chip cookies to relax and buy at your own pace, unhurried . You can even find products that cost only find in physical stores, and exclusive promotions . But there’s a catch, only the e-commerce online , and is the trust relationship . Fortunately, we offer five tips to overcome all the traps and make a secure online shopping .
Trust your instincts: the graphic identity
There is a phrase that surely all you ever hear: 
“the first impression is it has” . And it is. A online store we entered first through the eyes , so it is worth taking the time to your graphic identity because it offers some guarantee of professionalism . A web design care is a sign that behind the store is a company with budget , a company devoted time and effort into creating a strong identity. “Enter a shabby physical store, with shelves of Ikea in the window and low light? Not really. Well, as for online, and it is a truism.
So
escapes from stores that do not leave a good impression and all that inspires distrust . Please keep going, you may lose the opportunity to buy in a store honest, but if you will walk a little worried until the day the courier ring the bell. Furthermore, what we seek when shopping online is not only safety but also for a positive and enjoyable experience ; is exactly the same feeling as you drunk when you say putting a smile: “Today, we’re going shopping” .
Keep an eye Inquisitor: transparency
This is where online stores are playing the card of the
legitimacy through transparency . This is measured through a series of Customer Information section . But first, if not find a way to get in contact with the shop, either through a telephone number customer, an address or a contact form, come to blows mouse because … who will attend you in case of claim? Nobody. Then you should see the legal notices concerning the store, including the 
personal information such as name or registration in the Commercial Register .
If there are a number of
customer service phone clearly visible, or even a Chat , the store receives many points in its favor. For others, we need to look at the bottom of the page or in a central or side menu to find the section called FAQ and probably most importantly, the section with general conditions purchase, service and accountability of the store and the customer’s rights, data protection . Finally, suffice it to say that can not miss a section on the warranty management products and after sales service and repair .
Time to checkout: secure transactions
If you have reached this point, to score your purchase, store it probably has passed the first two points. Now it check the
security level store , and this is done in two ways rather complementary. First, be sure to the 
transaction is secure , ie, store uses a encryption system pages Cart to prevent this way an attacker intercepting the information transmitted at the time purchase. And how is it done?
Identify varies from browser to browser but there is a common signal to all and is the
type HTTPS URL ://. Then, if you use Internet Explorer or Safari, I get a lock at the left of the address bar, click on the lock and you will see the certificate . In Firefox, the favicon area in the address bar turns blue or green, that is where it leaves the icon in front of the URL. A simple click of this area gives us access to Certificate Store . This SSL certificate is a guarantee that the transaction is secure . If the store does not, nor will you think of buying there. Then there are the . warranty seals
These seals add a
additional security layer promoting consumer confidence through ethical codes trusted online . Probably the best known being that of VeriSign Secured or the logo of TRUSTe , others are for example the Euro-Label Spain label Confidence Online . Are hallmarks of trust that recognize the transparency and legitimacy of the shops attached . Moreover, if you have a problem with one of the shops attached, can process claims quickly and efficiently. And of course, there is always the Organization of Consumers and Users to turn to.
Opinion and stay at home: voice of the customer
Give
user role as a generator of content is a sign of identity was called Web 2.0, so … why do online stores do not create a kind of forum where you can hear the voice of consumer ? A typical case that I like to remember is the T-shirt shop La Fraise . Patrice, the founder of the store was one of the first is to establish a
ss=”alignleft size-full wp-image-14074″ title=”comentarios” src=”http://silose.com/files/2010/01/comentarios.jpg” alt=”Comprar online… ¿cómo identificar una tienda online segura?” width=”320″ height=”240″ /> real channel of communication with potential customers created a blog next to the shop where they recounted the events of the shop, Electronic Commerce seen from the other side. This establishes a trust relationship with the client , gives life to store and report a much more personal.
The
voice of the customer can also take the form of comments on the product sheets . If you want to buy a CD at the fnac.es, you can review the comments before. In the shop PlanetaPlutón also offer this option, leave a comment about each product. Finding opinions about products is paramount when making purchases online , and if that material is available directly from the store, the better. It is a clear advantage for the consumer, but also means taking a risk to the store, to deal with complaints and dissatisfied customers. However, this pact is part of transparency invisible … perhaps shopping at any vendor in ebay without checking the ratings and comments they have received? Blog or comments are indicators of trust , falls by its own weight.
You are not alone, measures the popularity of the store
You have many resources at your fingertips. Perhaps the first is Google.
See if the store is indexed and then information in blogs format product review posts or posts that tell the personal shopping experience of the blogger in the shop. Here we have a few of these, sharing with you our satisfaction through the purchase test (
want to buy flowers online? ) In several stores. The visibility of the store is important , not just indexing or via blogs but also through forums or social networks and communities Cart .
At this point, I imagine you’ve all heard of Web 2.0, a term that was given much hype, so much so that sometimes we do not know very well what it means. I propose to summarize in a simple way:
User is now at the center . “Finally the customer is actually KING? There are communities and social networks for sharing opinions as Ciao , perhaps the oldest and best known of all, but there’s more. In TestFreaks can browse comments about products of electronics, in Xaki can share your experiences and compare offers at Shoomo find and express your opinion at Jibreel to make deals and buy at the best price at Crowdstorm over the same …
¡ Happy shopping !
Many times I get to find products on the Internet and the 
survival instinct leads me to the shops that I know and I know they are unreliable because thousands of customers use them and are often established firms in various countries, such as Pixmania or Pixmania and many others. But what happens when searching for more specific products like a geek or a T-shirt for my brother-pack gourmet gourmet. You use search engines, directories and social networks, even your circle of friends who advise you and suggest stores, but when see the shopping cart and pay … shall take hold of your lucky charms or follow your instinct with some of the tips we’ve reviewed together ?
65% of people buy only in online stores you know and trust, and one
65% , curiously, has already abandoned a shopping cart because they did not trust the store … to me happened more than once, dozens of times to tell the truth, sometimes for fear of identity theft or phishing type scams, including a strange sense of true abandonment of the store … as if hanging on sign “closed” , just not. But no, it’s time to broaden horizons and venturing online with new stores, Fighting the abandonment of shopping carts, we learn to identify these confidence indicators . The authorship of this article belongs to Yes, I know
Buy online … how to identify a secure online store
