Penelope Cruz is the new face of Lancome

The most international Madrid is on a roll, in good time and professional staff continue to add new hits, the last, to become ambassador for Lancome Tresor perfume.

Penelope Cruz and takes over from other famous faces who also lent his image to the signature, as Kate Winslet Ines Sastre or Isabella Rossellini .

The most emblematic Lancome fragrance was created in 1952 in its original version, and relaunched as we know it in 1990 so this year celebrates its twentieth anniversary.

The first images shown campaign Penelope in black with a gorgeous model in the Hotel de Crillon in Paris, but we have to wait at least until fall to see the campaign in the media.