Data Innovation Study Finds 70% of Smart Phone Owners Use Mobile Financial Services; Mobile Banking Services Most Popular
Data Innovation today announced the findings from its first Mobile Money Study, a mobile survey of 246 smart phone users conducted December 2009. Data Innovation, a market research firm specializing in the wireless industry, conducts primary research with an exclusively mobile panel. The study found that nearly 70% of respondents had used at least one mobile banking and/or payment service in the past three months. As expected, the most popular mobile banking service was checking account balances (82%), followed by checking posted transactions (62%). Other popular services included mobile account alerts (46%), transferring money between accounts in the same bank (almost 40%), and mobile bill pay (29%). (PRWeb Jan 21, 2010)
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